Quote Me | Conflict of Interest


“It’s not like little kids will look at it and say, ‘No, I’m not going to exercise because “Shrek” has a conflict.'”
Barbara Lippert [to Harry Smith on Shrek marketing], The Early Show.

Notes: Quote taken from the Early Show, 5-15-07, on the CBS News series ‘Gotta Have It: The Hard Sell to Kids’. It’s summerized in an online article at the Early Show website. The controversy is because Shrek is used to promote health and exercise to kids but at the same time, used to promote unhealthy products. Read about the controversy at MSNBC.

Update: View the video clip! Barbara Lippert talks to host, Harry Smith about Shrek and pushing consumerism on kids.

Source: CBS News

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